Armanko Studio produces 360 spin product photography for ecommerce platforms and product catalogs. Each frame is captured at controlled intervals on a precision turntable with consistent lighting and exposure across the full rotation.
A 360 spin lets a customer rotate a product on screen and examine it from every angle. For products where a part of the product moves, opens, or loads, Armanko produces animated 360 spins that build the functional demonstration into the rotation itself. Both are produced to the same standard applied to advertising and catalog work.
A standard 360 spin shows the product rotating. An animated 360 spin adds movement to specific parts of the product during the rotation. A jar lid opens partway through the spin. A flashlight loads with batteries. A compartment slides out. The moving parts are captured frame by frame and built into the rotation as a continuous sequence.
Products where a part of the product moves, opens, loads, or transforms. If the customer needs to see how the product works to understand it, animation usually earns its place. If the appearance alone tells the full story, a standard 360 spin is the right tool.
Each spin is built around the specific product. Reflective surfaces, transparent materials, and small parts that need to read clearly on screen each require different lighting decisions. Armanko runs commercial-grade Profoto lighting, advanced optics including macro and tilt-shift lenses, and focus stacking where the product calls for it. Color holds across the full rotation. For animated spins, the functional sequence is planned out and the moving part is repositioned slightly between each frame so the action plays smoothly across the rotation.
The standard options are 24, 36, 48, and 72 frames. A 24-frame spin gives a clean rotation suitable for most products and is the industry standard. 36 and 48 frames produce smoother motion and are typical for products with curved surfaces or fine detail that benefits from a more continuous rotation. 72 frames produce the smoothest result and are used when the product warrants it. One factor worth weighing on the front end: more frames means more image data on the page. For a single product spin, the difference is negligible. For a category page or product grid with multiple 360 spins on the same page, higher frame counts add up and can slow the page down. In those cases, 24 frames is usually the right choice. The frame count is decided based on the product, where the spin will live, and how many spins will share the page.
Spin files are delivered as a complete frame set ready for any standard 360 viewer. The viewer is a lightweight piece of code that lives on the product page. Armanko handles the technical setup if the client wants it handled, or delivers the files for the client's development team to implement.
Yes. Most projects that include 360 spins also include standard product photography, lifestyle imagery, or both. The same creative direction holds across all of it, so the spin and the still imagery look like they belong to the same brand.